Gucci hosts a cruise line catwalk presentation at London’s Tate Modern

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Gucci hosts a cruise line catwalk presentation at London’s Tate Modern

Gucci showcased its cruise 2025 range in the British city that once inspired its creator on Monday, transforming London’s Tate Modern art exhibit into a catwalk.

The Gucci horsebit logo frequently adorned brown suede coats and ensembles that creative director Sabato De Sarno combined with chiffon blouses.

Models wore coats and dresses with chamomile flower designs, loose denim shirts, and trousers as they strolled around the gallery’s lushly green basement. Model Kate Moss, actor Paul Mescal, and singer Debbie Harry were among the audience members.

De Sarno offered boxy or short coats with an homage to British tailoring.

„This city has accepted me and listened to me; I owe it a lot. In the performance notes, he stated, „The same is true for Gucci, whose founder was inspired by his experience there.
Before Guccio Gucci opened his own leather goods store in Florence, he was employed as a porter at the Savoy hotel in London.
De Sarno also showcased pastel-colored pleated gowns with shimmering beaded fringes on a few pieces, such as a coat and dress.
In addition to twice-yearly seasonal collections, stylist-created designs are what models mostly wore in the cruise line.

„This is another piece of me, more romantic, more contradictory,” said De Sarno.
„I enjoy taking something that we consider to be true and defying convention, pushing it to the limit without ever warping it. Finding harmony by directing it in the direction of its opposite.”
In September of last year, De Sarno made his runway debut for Gucci, the flagship brand of the French luxury group Kering (PRTP.PA), opens new tab. His first creations were released in shops in mid-February.

His more understated designs have stood in stark contrast to those of his predecessor, Alessandro Michele.
Following a decrease in first-quarter revenue due to wealthy consumers cutting back on their purchases of Gucci products, Kering announced last month that it expected a 40% to 45% decline in first-half operating profit.
The warning raised concerns in the luxury industry on the likelihood of a recovery in the crucial Chinese market, where consumers’ desire for upscale clothing has been dampened by the country’s real estate crisis and high rate of youth unemployment.

Photo source: REUTERS

 

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