MAGGI brings the flavours of Asia to Romanians’ kitchens


MAGGI brings the flavours of Asia to Romanians’ kitchens


MAGGI is launching a new portfolio of products inspired by the diverse and tempting flavours of Asian cuisine, bringing the flavours of Japan, China, Thailand, and India to Romanians’ plates, with recipes ready in less than 10 minutes. The new products from Nestlé, the world’s largest food and beverage company, include versatile cooking sauces, spicy cooking sauces, instant noodles with sauce and spicy seasoning sauces, all carefully crafted to bring the essence of Asian cuisine to the table of Romanians.

With a blend of carefully selected ingredients, MAGGI’s cooking seasonings transform your favourite vegetables or meat into delicious creations. From Pad Thai to creamy Tikka Masala to delicious Teriyaki Chicken, the possibilities are endless.

Added to this are versatile cooking sauces such as Thai-Style Fried Noodle Cooking Sauce, Japanese-Style Teriyaki Cooking Sauce and Chinese-Style Sweet Spicy Cooking Sauce for an authentic taste and a finishing touch, whatever of the cooked dish, Extra Spicy Sauce and Sweet-Spicy Sauce are available for seasoning.

For those looking for a quick and delicious meal, instant noodles with sauce from MAGGI are the perfect solution. Ready in just 5 minutes, these noodles come in an easy-to-carry container, and in variants like Instant Noodles in Teriyaki Sauce, Instant Noodles in Chicken Sesame Sauce, and Instant Noodles in Sweet-Spicy Sauce.

“Asian food has become a key element in the European culinary landscape, with a significant increase in its consumption over the past decade. Our new product range allows you to enjoy the authentic taste of Japanese, Chinese, Thai, and Indian recipes in just a few easy steps. MAGGI is here to make Asian cuisine accessible to everyone, allowing you to impress your loved ones with delicious and convenient meals”, says Roxana Basaraba, Group Brand Manager South East Market Food Flavour World MAGGI & C brands, Nestlé.

MAGGI is a leading brand in the food industry, known for its high-quality products and commitment to culinary excellence. With a wide range of products, MAGGI aims to inspire and empower home cooks to create delicious dishes that bring people together around the table. From cooking sauces to instant noodles, MAGGI provides quick and tasty meal solutions.

About Nestlé

The Nestlé group has been present in Romania since 1996, among the brands in its portfolio are NESCAFÉ, NESQUIK, Chocapic, KitKat®, Lion, JOE®, After Eight, MAGGI®, Purina, NAN®, GERBER®, Nespresso, Optifibre etc. In Romania, Nestlé also got involved in ecological and social responsibility initiatives. In the last 3 years, the company has planted 90,000 trees, which will contribute to achieving the goal of zero net carbon emissions by 2050.

Nestlé global initiatives: 

In 2017, Nestlé took several steps to accelerate progress towards the 2030 goals, as part of actions to improve the quality of life and contribute to a better future. Among them are the consolidation of the „Nestlé for Healthier Kids” program, the expansion of the „Nestlé needs YOUth” initiative and the development of sustainable environmental performance management activities. Nestlé maintains its position as a global leader in the food and beverage industry through its portfolio of healthy products accessible to consumers. The Access To Nutrition Initiative (ATNI) Global Index assesses the world’s 25 largest food producers, focusing on their nutrition policies, practices and performance. Nestlé’s top position is recognition of its ongoing commitment to nutrition and health, as well as its commitment to help address the global challenges of obesity and undernutrition.

Nestlé for Healthier Kids  

The „Nestlé for Healthier Kids” program was created to unite all Nestlé efforts that support parents and guardians to raise healthier children, from research activities and product formulation to innovative education and nutrition services for a healthy lifestyle. In Romania, these efforts are found under the umbrella of the program „And I live healthy – SETS”, initiated by the PRAIS Foundation, as well as „Traista cu Sănătate” under the guidance of the Healthy Traditions Foundation. The NutriPortion and VeggiePortion educational tools, as well as the Nestlé for Healthier Kids recipe book, are part of the company’s educational portfolio.   

Nestlé needs YOUth 

Nestlé’s ambition for the global youth initiative „Nestlé needs YOUth” is to help 10 million young people around the world gain access to career opportunities by 2030. This global initiative combines and coordinates all activities that support young people around world, including the efforts of the Alliance for YOUth.  

Nestlé for a Waste Free World 

Nestlé wants its products to be not only tastier and healthier, but also better for the environment. Nestlé’s ambition for 2030 is zero impact on the environment, focusing its efforts on reducing carbon dioxide emissions, biodiversity, and packaging management.


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