Tuborg Romania announces strategic shifts in company’s leadership
Tuborg Romania announces a shift in the organization’s management by welcoming Yoav Bar at the helm of the company as CEO and appointing Tzafrir Granat as Board Member & Transformation Leader at CBC international as of May. In the dynamic and challenging context of the current contracting and transforming beverage market, the company aims both to achieve its ongoing business objectives and to identify and manage the changes necessary for its long-term evolution and success.
After the success of his four years in office, Tzafrir Granat is handing over the baton of leadership and taking on a new challenge within CBC international with key duties in the area of identification and implementation future business strategic initiatives.
Tzafrir Granat hands over the position of CEO to Yoav Bar, who joins Tuborg Romania following his success tenure as CEO of Muller Dairy Romania, where for the past three years, he led the company’s operations in the Romanian, Bulgarian and Moldavian markets.
During the last 18 years, Yoav Bar has been an integral part of CBC International, the majority shareholder of Tuborg Romania and Muller Dairy Romania and was appointed to oversee the further achievements of the company brands portfolio.
About Tuborg Romania (URBB)
Tuborg Romania is one of the largest brewers on the local market and the only brewery in Bucharest developed through a greenfield investment. Tuborg Romania has a portfolio of premium and super-premium, international and Romanian brands, including a wide selection of speciality beers. The company’s portfolio includes Tuborg, Carlsberg, Holsten, SKOL Original, Guinness, Kilkenny, Weihenstephaner, Grimbergen, Kronenbourg 1664 Blanc, Bucur, Somersby as well as Granini in the soft drinks market.
