eToro and 21Shares collaborate to introduce new crypto portfolio that offers a data-driven approach to crypto investing


eToro and 21Shares collaborate to introduce new crypto portfolio that offers a data-driven approach to crypto investing


Trading and investment platform eToro and 21Shares, the world’s largest issuer of crypto exchange traded products (ETPs), have partnered to launch a new portfolio named 21Shares-Flows, designed to offer retail investors a dynamic and data-driven approach to crypto investing.

The 21Shares-Flows portfolio holds real cryptoassets and harnesses insights from monthly flows into European crypto ETPs, segmented by underlying assets such as Bitcoin, Ethereum and various altcoins to provide the portfolio’s new allocation. By tracking investor preferences and market dynamics, the portfolio will align with emerging trends and current sentiment. For example, if Bitcoin ETPs witness significant inflows, the allocation to Bitcoin within the portfolio is increased accordingly, reflecting the prevailing market sentiment.

“Our latest research shows that retail investors around the world are more likely to increase their allocation to crypto than any other asset class,” said Dani Brinker, Head of Investment Portfolios at  eToro.1 “This portfolio provides investors with a unique opportunity to capitalise on the growth potential of cryptoassets in a structured and data-driven manner. We are looking forward to bringing 21Shares’ industry-leading insights to our users.”

„We are excited to partner with eToro to introduce the 21Shares-Flows portfolio, which represents a significant advancement in crypto investment,” said Hany Rashwan, CEO of 21Shares. „This collaboration leverages our expertise in crypto ETPs and eToro’s innovative Smart Portfolios platform to offer investors a transparent and data-driven approach to navigating the crypto market.”

The 21Shares-Flows portfolio comprises 25 cryptoassets including Bitcoin, Ethereum, and new additions to eToro such as Celestia. It is rebalanced monthly to ensure its alignment with market dynamics. The rebalancing process involves computing the sum of flows for each underlying asset, which is then divided by the total market flows to define the updated weights. The full initial allocation can be found here.

eToro’s range of Smart Portfolios offer exposure to various market themes. Bundling together several assets under a defined methodology, and employing a passive investment approach, they provide long-term investment solutions that offer diversified exposure. Initial investment starts from USD$500 and any investors can access tools and charts to track the portfolio’s performance, while eToro’s social feed will keep them up-to-date on developments in the sector. Not available to US users.

  1. eToro Q1 2024 Retail Investor Beat (source)

All assets in this portfolio are real. It is not available to users in the US and only available in Germany as a crypto CFD product.

About eToro:

eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 35 million registered users from more than 100 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.

About 21Shares: is the world’s leader in providing access to crypto through simple and easy to use products. is the parent company of 21Shares, the world’s largest issuer of cryptocurrency exchange traded products (ETPs) – which is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. The company was founded in 2018 by Hany Rashwan and Ophelia Snyder. 21Sharesis registered in Zurich, Switzerland with offices in Zurich and New York. For more information, please visit 21Shares.

Regulation and License numbers:

eToro (Europe) Ltd, is authorised and regulated by the Cyprus Securities Exchange Commission (CySEC) under licence number 109/10. Registered in Cyprus under Company No. HE 200585.



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