Alexandrion Group and Mexican tequila house Casa Aceves sign joint venture to create and launch multiple top-tier original tequila brands
- Tequila will be a new spirits category within the Alexandrion Group’s portfolio, further complementing the group’s ongoing expansion plans.
- Alexandrion Group will distribute the products globally through its global business hubs network.
The Alexandrion Group is proud to announce the signing of a joint venture with the casa tequilera ‘Casa Aceves’ based in the Highlands of Jalisco, the main tequila-producing area in Mexico. The two leading alcoholic beverages producers have joined forces to create and launch multiple top-tier original tequila brands, covering the whole range.
Both Alexandrion Group and Casa Aceves will open branches through which this joint large-scale project will be coordinated and implemented. Alexandrion Group will distribute the products globally through its international hubs, established in different countries.
Tequila is a new product category within the Alexandrion Group’s portfolio, but one to further complement the group’s ongoing expansion plans. The Alexandrion Group is thrilled to collaborate with the dynamic team of the Aceves brothers who are revolutionizing the art of tequila-making as a new generation of ‘Maestros Tequileros’, continuing to craft the finest quality blue agave tequila within their prestigious Casa Tequilera. This combination of talent has created the world’s most exquisite and renowned tequilas, which are smooth in texture, rich in taste and showing depth and complexity, reminiscent of the finest cognacs and single malts.
Dr. Nawaf Salameh, Founding Chairman of the Alexandrion Group said “It is always very exciting to bring a new category drink within the Alexandrion Group’s brand portfolio and to go on a new journey alongside experts such as the team at Casa Aceves. Everything about their brand holds true the values within our group of heritage and artisanal quality. It is also another step-forward for our ongoing global expansion plans to broaden our product range and offer more diversity to all our end consumers”.
Mr. Jose Aceves, CEO of Casa Aceves said: “We are thrilled to synergize with the Alexandrion Group, a group that values quality, to incorporate our original tequilas into their global portfolio, thereby re-educating consumers about authentic tequila.”
Tequila’s popularity has skyrocketed in recent years, capturing the attention of people worldwide. Producers have dedicated themselves to creating high-quality tequila, and as a result, this Mexican drink with a rich history of over four centuries has become a trendy and sought-after spirit.
Casa Aceves makes tequilas with 100% blue agave grown in the magical land of the Highlands of Jalisco, the soil of this region is rich in certain minerals that grant enchanting notes to its Tequilas. For this reason, this region is known as the Golden Triangle of Tequila.
“The Alexandrion Group loves to take on new challenges and opportunities, especially those that reflect the past, offer exceptional quality and provide a route map to the future”, Dr Salameh further added.
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About the Alexandrion Group: Alexandrion Group is the market leader in the production and distribution of spirits and wines in Romania and the only single malt producer in the country. The group has a history of over 200 years in the local spirits industry, producing some of the strongest brands in Romania, at THE ALEXANDRION SABER DISTILLERIES 1789, recognized both nationally and internationally for their quality and refinement. The product portfolio includes traditional Romanian drinks and international products. Alexandrion 5 * and 7 *, the famous Brâncoveanu XO, VS and VSOP vinars, SABER Elyzia fruit liqueur, Zolmyr fruit distillate, Kreskova Vodka and other products which have ensured the Group the leader of the Romanian spirits and traditional drinks market. Since 2018, the Group expanded its activity, completing its portfolio with award-winning, still and sparkling wines.
About Casa Aceves: Casa Aceves, is a renowned award-winning Casa Tequilera led by three brothers and maestros tequileros who are passionate about creating the finest quality blue agave tequila. Producing premium craft tequilas made with 100% agave from the Highlands of Jalisco, Mexico; resulting in the most exquisite and renowned tequilas – smooth in texture, rich in flavor and, when aged, are only comparable to the finest cognacs and single malts. Proudly recognized as one of the „Leading Player in the Tequila Industry”, Casa Aceves stands out as the only Mexican company on Fortune Business Insights Research’s prestigious list.
