Linnify takes a step into the big league of Romanian business and launches the Corporate Innovation service with a partnership invitation
Linnify, the IT company from Cluj-Napoca with a secondary headquarters in Austin, Texas, extends its services portfolio to support corporations in efficiently developing new business lines of successful and scalable satellite products. Focusing on European-level segments of energy and sustainability, Linnify is committed to providing innovative and customised solutions to meet the rapidly changing needs of the corporate market.
Launching the Corporate Innovation service, Linnify consolidates its market position, addressing companies determined to accelerate their innovation process. This new business line enables corporations to experiment with the agility of startups while developing strategies like large companies through the Linnify validation process.
With the formalisation of the new „Corporate Innovation” service, Linnify launches an open call to the corporate environment in Romania in the form of an experimentation partnership through which they could benefit from adopting the Linnify validation process, actionable and with tangible results, explicitly responding to innovation challenges from their field.
“The experimentation partnership represents an exchange of complementary business knowledge in an environment where innovation became necessary for maintaining the competitive advantage. Through this partnership based on the methodology established in the Validation Playbook, companies benefit from extensive market research conducted by Linnify validation experts to identify specific challenges and solve them in the co-design sessions. Moreover, it facilitates an experimentation environment with start-ups that solve specific problems, with the potential to test and implement innovative solutions internally”, states Cătălin Briciu, founder and Co-CEO of Linnify.
The innovation level of Romanian companies registered an increase in recent years, according to data analysed by the National Institute of Statistics. However, Romania ranked 49th in the global innovation ranking realised by the World Intellectual Property Organisation (WIPO), a United Nations agency. Lithuania, Greece and Slovakia are also at the bottom of the ranking, performing below expectations. Even if economic development registered notable progress, the innovation level in Romania remains below its potential. To support the innovation efforts through the Horizon Europe program, the European Union allocates approximately 13.5 billion euros for research and innovation in the 2023-2024 period, funds dedicated to developing revolutionary solutions to the significant environmental, energy, and geopolitical challenges, with an accent on fulfilling climatic objectives and the digital transformation of the European Union.
Moreover, the Romanian Government approved in October 2023 a state aid scheme in the form of a grant in the governing program 2021-2024 that supports research, development, and innovation, integrated development, and the efficient use of the public material base for research, through the financing of 3.1 billion lei for companies whose activity is research and development.
“With the launch of this partnership call, we underline Linnify’s firm commitment to offer integrated solutions, precisely adapted to the requirements of the Romanian business environment, proactively contributing to accelerating the digital transformation and innovation process in the Romanian business community”, continues Cătălin Briciu.
This validation methodology, used by clients in the United States of America and Germany, was defined after more than seven years of experience in building software products. It is also available in the format of the business manual, „The Validation Playbook”. Now, it extends its utility towards bigger corporate companies that want to maintain competitiveness and sustainability.
Founded in 2016, Linnify has positioned itself as a strategic technology partner for innovations, especially in Education, Health, and Energy, offering a full range of services covering all aspects of digital product development, from Product Success Management to Front-end development, Mobile and Back-end, to UX/UI design and Quality Assurance. With over 70 digital products developed and 100 startup ideas validated, Linnify has provided quality services and extensive expertise in countries such as the United States, Germany, Austria, the United Kingdom, the United Arab Emirates, Italy, Luxembourg, the Netherlands, and Romania, having strategic partnerships with incubators and accelerators such as Techcelerator, Austin Venture Association, Rubik Hub and HIVE.
About Linnify
Linnify is a Romanian company founded in 2016 by three friends, Alexandru Bogdan, Răzvan Bretoiu, and Cătălin Briciu. In 2023, Cătălin Briciu was included in Forbes’ „30 under 30” for his contribution to the technology field. The company is based in Cluj-Napoca and specialises in IT solutions, with expertise in digital product development and idea validation services.
With seven years of experience and a dedicated team of professionals, Linnify supports startups and entrepreneurs in turning their ideas into successful digital products. The company is recognised for its market validation principles and its adaptability in a competitive international technology market. The company is not externally funded, allowing it to focus on its services and stay true to its mission. Linnify has won awards from Clutch, FirmTalk, TechBehemoths, and Design Rush for the quality of its product development and design services.
