NN study: 7 in 10 Romanians feel they need to adopt a healthy lifestyle and reduce stress for a longer life. However, 58% admit that they find it difficult to keep up with the dynamics of everyday life and cope with stress


NN study: 7 in 10 Romanians feel they need to adopt a healthy lifestyle and reduce stress for a longer life. However, 58% admit that they find it difficult to keep up with the dynamics of everyday life and cope with stress


Health, well-being and a healthy lifestyle are for Romanians the most important for a long life. 71% of Romanian respondents to a longevity study conducted by NN Group in 11 countries believe they need to adopt a healthy lifestyle in order to live longer, but also to reduce stress (68%), spend more time with loved ones (62%) and ensure a better financial situation in the future (56%).

However, 58% of Romanians admit that they find it difficult to keep up with the dynamic pace of everyday life and cope with stress. Some 76% say they experience at least moderate stress at times, and 63% say they often feel exhausted at the end of the day during stressful periods, which is why 9 out of 10 are actively looking for ways to reduce stress and, as a result, be better prepared for a longer life.

The ability to adapt to the dynamics of everyday life and financial stability in unexpected times are therefore essential. Although 58% of Romanians are confident that they can find solutions to manage in difficult times, more than half admit that they it would be difficult for them to cope with the stress of an unforeseen situation that could affect their health or their family’s financial situation, the NN study also shows.

“It is easier to prevent than to treat, especially when it comes to health, but also to the money you can count on today if something unexpected happens and the money you put aside for a more financially secure future. In situations that can take them by surprise, such as job loss, a health problem or an accident, people need the peace of mind that they can focus on what matters without having to additionally worry about things like unplanned expenses. That’s why they need to be prepared for the unexpected at all times, which means taking care of their health and ensuring the protection and financial future for not only a longer life, but also a better one”, said Gabriela Lupas-Ticu, Chief Customer Officer of NN Romania.

8 in 10 Romanians say they are making efforts to have a healthier lifestyle that will help them live longer, and more than half are aware that they need to prepare their financial future starting as early as possible in order to better cope with the stress of unforeseen situations and manage easier, the NN study shows.

Achieving well-being and less stress is also supported by a healthy work-life balance. Most respondents say they are satisfied with their balance and find purpose in their work, and for 86% it is very important to develop professionally and have opportunities to increase their income so that they are better prepared financially for old age. This is why most are looking to continuously develop and accumulate new skills and knowledge.

However, 56% think that a six-month break from work would be helpful to relax and improve their well-being. Furthermore, for a longer life, 33% of respondents believe that the traditional life model, where people work after finishing their education until retirement age, could be replaced by an alternative model where there are more sabbatical periods throughout the career and retirement comes later than the current retirement age.

The NN Longevity Study was conducted online in 2023, among 1,008 Romanian respondents aged between 18 and 79 out of a total of 11,585 participants from the 11 countries where NN Group is present.

About NN Romania

NN is the first international life insurance company to enter the Romanian market, in 1997, and has been active in the private pensions segment for 16 years, being a leader in its markets. At the same time, NN also expanded in recent years into the health and home insurance segments in Romania. NN currently has 500 employees and 1,600 financial consultants and managers in its sales force and supports over 2.3 million insurance and pension clients, a quarter of Romania’s working population, to protect what matters most to them.

NN Romania is part of the NN Group, a financial services company with a history of more than 175 years of international operations and a strong presence in 11 countries, with a total of more than 16,000 employees and over 20 million clients. NN Group has been listed on Euronext Amsterdam since 2014 and is always there for its clients with responsibility and sustained commitments.

Through business activity and investments in society, NN aims to generate positive changes in people’s lives, supporting them to create the premises for a better future for themselves and their loved ones. NN identifies solutions that respond to the current problems in society and contributes to their implementation whenever it has the opportunity, together with partners from the non-profit sector. Specifically, the company supports important initiatives aimed at creating economic opportunities for young people and disadvantaged families, but also access to education and medical services for vulnerable categories.




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