Aro Palace signs LOI for first Hyatt flagship hotel in Romania
On the 14th of February 2024, Aro Palace SA announces the signing of a Letter of Intent with an affiliate of Hyatt Hotel Corporation for the potential inclusion of Aro Palace Hotel into the international portfolio of Hyatt-branded hotels. The property is expected to be operated under the name “Hyatt Regency, Aro Palace Brasov”.
“We are delighted to take the first step towards joining the Hyatt family and bringing their world-class hospitality standards to Romania,” stated Attila Joós, CEO of Aro Palace S.A. “Merging Hyatt’s global brand excellence with our deep understanding of the local culture and traditions will enhance our ability to attract guests from around the world and leverage their experience.”
“Aro Palace takes an important step in the strategy defined to elevate this renowned asset from our portfolio. Among all top hospitality brands we considered, Hyatt is undoubtedly the top choice, and we are eager to embark on this journey together.”, said Radu Roșca, CEO of Transilvania Investments, the investment fund that controls 85% of Aro Palace shares.
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Dr. Ray Iunius, CEO of Winsed.Swiss, expressed his enthusiasm for the project, stating, “This collaboration not only signifies a remarkable development for the hospitality industry but also aligns with Winsed.Swiss’s mission to facilitate strategic partnerships that redefine hotel management and guest experiences.”
Established in 1939 in Brașov, Aro Palace Brasov features 189 guest rooms and suites and a further 67 executive rooms and suites, a spa, bars, and business lounges. The hotel is a premier choice for visitors in the area due to its location which offers a 360-degree perspective on the historic centre of Brasov. Aro Palace company is listed on the Bucharest Stock Exchange under ARO. The company portfolio also includes Capitol Hotel, a 180-key hotel with conference facilities, and 2 restaurants undergoing a radical restructuring process which will open its doors for guests at the end of 2025 under the Mercure Brasov Centre brand.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2023, the Company’s portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®,a Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
