Waterdrop encourages an active lifestyle with the launch of the Microlyte Berry collection
Waterdrop, a company dedicated to eliminating sugar from beverages and promoting a healthy and sustainable lifestyle, continues its commitment by launching a new collection: Microlyte Berry. In a constant quest to provide consumers with innovative and quality products, this launch brings a unique hydrating and revitalizing experience.
No matter what sport you practise, for example pilates, spinning, HIIT or yoga, Microlyte Berry proves to be the ideal partner to support performance during your sports routine. With an advanced formula, this drink contains essential electrolytes such as sodium, calcium, magnesium and chlorine to maintain water balance and enhance endurance during intense physical exertion. Rich in 9 vitamins and zinc, it provides a complete nutritional intake. With no sugar, caffeine, artificial preservatives, calories or carbohydrates, it becomes the perfect choice for healthy and effective hydration. In addition, consumption during and after training helps to rebalance electrolytes and replace water lost through sweating, ensuring optimal body recovery. The pleasant berry flavor turns every sip into a special experience, providing the energy needed to overcome the challenges of gym workouts.
„With the start of the new year, we set out to become a catalyst for positive change, taking the mission to eliminate sugar and promote sustainability among the population to the next level. With the launch of the new Microlyte Berry collection, we aim to highlight the diversity of eco-friendly and healthy options for every beverage preference and equally encourage the consistent practice of sport, recognizing not only the physical benefits but also the positive impact on overall health. In a world where every choice counts, the launch of the new Microlyte collection not only highlights the importance of hydration during sporting activities, but also encourages the adoption of a balanced lifestyle. We are committed to continuing to innovate and inspire our consumers by offering choices that bring both individual and environmental benefits” , stated Katerina Navratilova, CEO Waterdrop CEE.
Customizing the hydration experience
With its lightweight and remarkable versatility, the ultra-lightweight all-purpose bottle becomes the ideal choice for any activity, whether it’s for a hike or on the way to the office. This bottle redefines convenience, eliminating the need to carry extra weight in your bag or backpack. So no matter where you’re going, this collection’s accessory guarantees you’ll have optimal hydration at any time of the day.
With the launch of the Microlyte Berry Collection, Waterdrop is innovating the hydration experience, providing the necessary dose of essential electrolytes and vitamins in a single cube and a delicious taste, perfect for any athlete looking for a drink with extra flavor. With these collections, the company is highlighting its commitment to health, sustainability and the enjoyment of an active lifestyle, inspiring consumers to make conscious choices for a more balanced life.
With the mission to encourage people everywhere to consume more water for a healthier, longer-lived, and sustainable life, Waterdrop is a brand founded in 2016 by Martin Donald Murray and Henry Murray. In 2022, Waterdrop was recognized by the Financial Times as the fastest-growing company in the Food and Beverage sector in Europe. Present worldwide in 15 markets, 11 in Europe (Germany, Austria, UK, France, Italy, the Netherlands, Spain, the Czech Republic, Slovakia, Poland, Romania, Hungary), USA, Singapore, and Australia Waterdrop serves over 2 million customers globally.
The company is committed to carefully handling raw resources like water and helping to protect the environment. With the solutions offered, it saves up to 98% of packaging and CO2, protecting the planet’s resources. Waterdrop® means functionality and design to the highest standards of quality and aesthetics, actively promoting a balanced lifestyle. Through the ingredients quality and the unique product design, Waterdrop gets closer to its community in everyday life.
More on www.waterdrop.ro.