ERMANNO SCERVINO unveiled its latest collection to the Romanian public, in the presence of the co-founder of the Italian brand
The most important fashion event of the year in Romania took place on Thursday, December 7, 2023, when the well-known Italian brand Ermanno Scervino presented its Spring-Summer 2024 collection, in the presence of Toni Scervino, one of the two founders of the brand. On this occasion, the Romanian Ermanno Scervino boutique, located in The Grand Avenue gallery, on the ground floor of the JW Marriott Bucharest Grand Hotel, celebrated twelve years of presence in our country.
The outfits that were presented to the Romanian public are part of the Spring-Summer 2024 collection, entitled „One of a Kind”, unveiled for the first time at the end of September, during Milan Fashion Week. At its core, the collection is a tribute to art and craftsmanship. Each piece exudes the brand’s undeniable passion for creating garments that amplify the delicacy of the wearer. Ermanno Scervino harnesses the beauty of women, enveloping them in exquisite embroideries and precious fabrics, creating alluring silhouettes that reflect the love for graceful femininity and the cult of craftsmanship.
„It was an honor to present our summer collection, here in Bucharest. Through this, we wanted to convey the passion we add to each creation bearing the signature of Ermanno Scervino, a true expression of beauty and the concept of Made in Italy”
Toni Scervino
Co-founder Ermanno Scervino
The Ermanno Scervino show in Bucharest was a success, fulfilling all the norms of organizational and aesthetic value specific to all major events in the international fashion world. The parade was preceded by a video with an interview conducted by Alin Gălățescu, the host of the evening, in Florence, together with Ermanno Daelli, the other founder of the Italian brand.
The fashion event was followed by a reception organized in the Ermanno Scervino boutique and The Grand Avenue gallery, where guests – clients of the brand, journalists, stylists and public figures – enjoyed the presence of Toni Scervino, who disclosed relevant information about the brand’s new creations and the upcoming season trends.
Along with professional models who walked the runway, there were also some public figures who impressed the audience with their presence. Among them were Ioana Casetti, Carmina Cotfas, Laura Dragomir, Ana Maria Pop, Loredana Salanța or Dana Săvuica. In the audience, as guests, were Maria Andrei, Cristian Brancu, Alexandra Calafețeanu, Gina Chirilă, Cristina Cioran, Livia Dilă, Octavia Geamănu, Adina Halas, Andreea Marin, Carmen Negoiță, Simona Pătruleasa, Alina Sorescu and Simona Țăranu.
The exclusivist Ermanno Scervino brand has been present in Romania, in a franchise system, since December 2011 and, starting from the autumn of this year, the store has entered the portfolio of the Terminal of Fashion group of companies, which owns several international franchises, through monobrand or multibrand boutiques located in The Grand Avenue gallery, as well as the luxury shopping platform www.toff.ro, where the entire fashion show from the evening of December 7, 2023, was broadcast live.
About Ermanno Scervino
Founded by entrepreneur Toni Scervino and designer Ermanno Daelli in 2000, Ermanno Scervino is an Italian fashion house recognized for the harmonious fusion of romantic and feminine elements with a special touch of sensuality. The Ermanno Scervino brand has become an international success and it is present in various luxury stores around the world. His creations have delighted many celebrities and fashion enthusiasts, including Nicole Kidman, Kylie Minogue, Queen Rania of Jordan, Mădălina Ghenea, Amal Clooney, Olivia Palermo, Anna Dello Russo or Georgina Rodriguez. Ermanno Scervino collections include ready-to-wear outfits and accessories, all characterized by intricate lacework, embroidery and precious fabrics.
