PRIMARK TO OPEN SECOND ROMANIAN STORE IN AFI COTROCENI ON 20th JUNE
- Primark’s second store in Romania is set to open in Bucharest this summer, just six months after it first entered the market
- Over 250 jobs will be created for the local economy
Primark, the international fashion retailer, has today announced the opening date of its second store in Romania. The much-anticipated store, located in AFI Cotroceni, Bucharest will open to customers at 10.00am on Tuesday 20th June, just in time for the start of the summer holiday season. This opening comes just six months after the brand entered Romania with its first store in ParkLake Shopping Centre. It marks an important moment for Primark as the retailer continues its ambitious expansion plans in Central and Eastern Europe, alongside other key markets of Poland, Czech Republic, Slovenia and soon to be launched Slovakia.
The new store will create over 250 jobs for the local economy in Bucharest, with several part-time and full-time retail opportunities still open, including retail assistant roles as well as other managerial positions. More information is available here: https://ro.cariera.primark.com/retail.
Primark AFI Cotroceni will span 3,200 square meters on the first floor of the shopping centre and will bring customers Primark’s unique formula of the latest trends and everyday essentials at great value prices. Shoppers will find the latest summer collections, including swimwear, beachwear, and dresses as well as many more products across womenswear, menswear, kidswear, homeware, beauty and accessories. The store will also feature Primark’s ever-growing Primark Cares label. Already, 50% of Primark’s clothes are made using recycled or more sustainably sourced materials, as part of the retailer’s ambition to make more sustainable fashion affordable for everyone. The brand also recently launched its first circular product range designed using a new Circular Product Standard, which is based on principles established by the Ellen MacArthur Foundation.
Primark has appointed Cătălina Gnevnoi as the manager of its AFI Cotroceni store. Having extensive experience in fashion retail, she will coordinate the overall store logistics and retail assistant teams to create the best possible shopping experience for customers.
Maciej Podwojski, Head of Primark CEE said: „We are delighted to add a new Primark store to Bucharest’s fashion map. This is a highly anticipated opening following the fantastic response we have had from customers to our first opening six months ago. We are really excited to open our doors next month and get to know our new AFI Cotroceni customers. With it’s everyday essentials or summer fashion trends, we know they will love our offering.”
Sorin Scîntei, General Director of AFI Cotroceni added: „The opening of Primark’s store in AFI Cotroceni is an important strategic step in consolidating the portfolio of brands and offering a good mix of products to our customers. Primark offers a complete shopping experience, and the store will certainly represent a destination for brand lovers.”
Central and Eastern Europe (CEE) is an important growth area for Primark. The retailer currently has one store in Romania and Slovenia, two stores in the Czech Republic and four stores in Poland, with plans to open two further stores in Poland this year, in Magnolia Park, Wrocław and Manufaktura, Łódź. Primark’s ambitious expansion plans will also see its first store launching in Slovakia on 25th May and in Hungary next year, bringing the total CEE footprint to 13 stores across six markets.
Primark is an international clothing retailer employing more than 70,000 colleagues across 15 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026, including upcoming new markets of Slovakia and Hungary.
Primark is working to make more sustainable fashion affordable for everyone. Primark’s ambition is to give clothing a longer life, protect life on the planet and support the livelihoods of people who make Primark products. As part of this, it has unveiled a series of commitments it is working to achieve by 2030. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across its value chain, removing single-use plastic and pursuing a living wage for workers in its supply chain.
About AFI Cotroceni
Inaugurated in 2009, AFI Cotroceni is the largest mall in Romania, with a leasable commercial area of over 90,000 sqm. AFI Cotroceni offers its customers dozens of brands of fashion & accessories, electronics or home & deco, the largest food court in a commercial space in Romania and a generous entertainment area, which includes numerous opportunities to spend free time. Among these, the most appreciated by visitors are the IMAX cinema hall that has the largest screen in the country, the indoor ice ring or the Museum of Senses – an exhibition space that proposes a journey into a world of sensations and optical illusions.