Increased interest for the Mobexpert – Alpha Bank co-branded card
6 months after the launch of the Mobexpert Credit Card, holders made purchases of over RON 10 million in the stores of the largest furniture manufacturer and retailer in Romania and appreciated the fast approval flow and the advantages of a premium card, confirming the increased interest in this product.
Over 50% of Mobexpert – Alpha Bank co-branded cards issued under the Mastercard logo were approved instantly in Mobexpert stores.
Almost 75% of Mobexpert customers preferred to use Mobexpert Credit Card to buy products from the General Furniture category – sofas, bedrooms, mattresses, living and dining room furniture – within the first transaction. 14% chose to use the card for Decorations, and 8% paid for kitchen furniture with their card. More than 2000 products were purchased from Mobexpert stores with the Mobexpert Credit Card within the first transaction, at the moment when the client applied for the card, most customers preferring to also purchase the transport and assembly services, using the card’s benefit of 50% discount.
In addition to Mobexpert product purchases, the co-branded cards were also used in electronics and home appliances, clothing and footwear or do-it-yourself (DIY) stores and for everyday shopping at the supermarket.
„We are glad that Mobexpert Credit Card is appreciated by our customers because it offers them the most advantageous purchasing conditions for furnishing and decorating their houses, being a unique product in the home & deco segment. Why is Mobexpert Credit Card a unique financial product for the furniture and decoration market in Romania? Because it offers our customers the opportunity to pay in up to 36 installments without interest, to benefit from unique advantages of Mobexpert products and services and to use it in our online store. In the future, together with Alpha Bank and Mastercard, we are preparing to expand the list of benefits attached to the card, valid both in Mobexpert and other partners in the market”, said Adelina Badea, CEO Mobexpert.
„Through our long-term partnership with Mobexpert and Mastercard’s expertise, we continue to offer dedicated financial products that meet the financing needs of our customers and provide the opportunity for efficient and predictable personal budget management. Customer interest in the Mobexpert Credit Card has grown steadily, with fast approval flow and premium benefits being the main reasons why customers choose this financing solution. We are pleased with the results achieved in the first 6 months after launch, and in the following period we are focusing on improving the customer experience both in stores and on Mobexpert’s online platform”, said Cristian Dragoș, Executive Retail Vice President, Alpha Bank Romania.
„The Mastercard Mobexpert credit card issued by Alpha Bank helps clients fulfill their wishes more easily, from home furnishing to everyday shopping, all through a simple, easy and secure payment process, that comes with access to a number of unique advantages. And the results, six months after the launch, confirm the relevance of this financial product on the local market. Through our platforms and expertise, we remain the technology and innovation partner that brings added value to both our customers and the industry in general”, said Elena Dincă, Head of Sales, Mastercard Romania.
Through the Mobexpert Credit Card, the retailer’s customers benefit from up to 36 interest-free installments for purchases in Mobexpert stores or online on www.mobexpert.ro. Customers can also enjoy unique advantages, such as a 10% discount on Mobexpert products that do not benefit from other discounts or a 50% discount on the price of Door to Door and Premium delivery services (furniture and kitchens). These benefits are complemented by free and unlimited access to the lounges of the Henri Coanda International Airport and the Vienna International Airport, free insurance for online shopping and other premium benefits offered by Mastercard.
Mobexpert Credit Card is a Gold credit card, issued under the Mastercard logo, which is available at Mobexpert showrooms and Alpha Bank branches. The card can be used in Romania and abroad, for online purchases, at retailers and for ATM withdrawals.
Mobexpert Group was founded in 1993 and is a 100% Romanian company, owned by the entrepreneur Dan Șucu. Mobexpert is a vertically integrated company that starts with the design of products, goes with them through manufacturing and retail, all the way to the end customer space. Mobexpert’s regional network includes 27 hyperstores and smaller stores, as well as an online store www.mobexpert.ro The Mobexpert Group has 2,100 employees and an annual turnover of approximately 250 million euros. The Mobexpert Group also owns eight furniture factories that produce for the Romanian market and for export. Mobexpert also includes 5 Mobexpert Outlet stores dedicated to special offers, located in Bucharest (in the areas of Pipera, Pantelimon, Militari), Suceava and Constanța. For more information about Mobexpert: www.mobexpert.ro
About Alpha Bank Romania
Alpha Bank Romania is a member of Alpha Bank Group, one of the largest banking and financial groups in Greece. The Group’s international activities extend to Romania, and to the United Kingdom, Luxembourg and Cyprus.
Alpha Bank Romania is a financial institution among the top 10 banks in the country, with universal bank operations. A systemic bank, with a national presence of over 27 years, Alpha Bank Romania offers a wide range of modern services and products for both individuals and SMEs and the corporate segment.
Alpha Bank Romania is one of the financial institutions that innovated the Romanian banking sector, being the first bank to launch on the local market an application that transforms an Android mobile device into a POS terminal. At the same time, in 2019 it made the first issue of mortgage bonds in Romania, after being in 2001 the first bank to introduce home loans in its offer.
Mastercard, www.mastercard.ro, is a technology company in the global payments industry. Our mission is to create and grow an all-encompassing digital economy that delivers secure, simple, smart and affordable transactions for the benefit of everyone, everywhere. Through secure data transfer and impenetrable networks, partnerships and passion, our innovations and solutions enable individuals, financial institutions, governments and businesses to reach their full potential. Our Decency Quotient (DQ) is the cornerstone of our culture that underpins everything we do inside and outside the company. Our connections span more than 210 countries and territories, so we are building a sustainable world that gives everyone access to invaluable opportunities.